In the 1980s, the emergence of sexually transmitted diseases, like herpes and AIDS, that could not be treated with antibiotics, brought with them a slew of “grim reaper” ads linking unprotected sex with death and disease, and advising against free love and multiple sexual partners. We saw a resurgence of "conservative" thinking, such as family values and monogamy, and also the pursuit of romantic love as opposed to free love and flower power. Yet while sexual freedom in the US and the West began to ebb, at the same time, the advancement of China created another concept of sexual liberation. In the sexual culture of the Chinese in the 1950s and 1970s, reproduction was the basic purpose of sex. Just talking about sex was considered shameful, and so sex could not even be mentioned. But by the 1980’s, young people in China had also embraced The Pill, which was being promoted by the government as a way to reduce their burgeoning birth rate. And embracing the pill meant freedom from centuries of tradition – for China’s youth, the sexual revolution had now begun! As in the West, the emphasis on maintaining virginity until marriage quickly disappeared for Chinese teenagers too.
And, in both China and the West, another phenomenon occurred too: the desire for sexual knowledge was satisfied for many by pornography – first in magazines, then in films and videos, and finally, via the internet. Eventually it seemed that nothing was taboo. While those of us who are from different ages or different cultures – indeed, different universes! - are left to ask whether this is a good or a bad thing, the results are undeniable: human sexuality has changed fundamentally and forever. With the development of The Pill, that genie can never be put back in the bottle.
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